Google Ads Specialist ยท United Kingdom

Your budget is already there. We turn it into customers.

Most UK businesses waste a significant portion of their Google Ads spend on clicks that never convert. We find the waste, fix the structure, and turn your ad budget into revenue you can measure.

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You work directly with a senior strategist. Never a junior.
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Typical waste found
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Audit delivery
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Ad spend markup
30
50
30
50
%
Of UK ad budgets. Wasted.

The money is there.
The customers are searching.
The gap is in the execution.

It's not because Google Ads doesn't work. It's because most accounts are set up wrong, left on autopilot, or managed by generalists who treat Google Ads as one channel among ten.

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Irrelevant search terms

Your ads show for searches that have nothing to do with your business. Every click costs money.

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Poor campaign structure

Campaigns competing against each other, wrong match types, bid strategies fighting your goals.

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Broken conversion tracking

If Google can't see what's converting, it can't improve your results.

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Set-and-forget management

Campaigns launched and left without weekly analysis, testing, or refinement.

What we
transmute.

Google Ads. It's all we do. While other agencies spread thin, we go deep on one platform.

01Google Search Ads
Your customers are searching for what you offer right now. These campaigns put you in front of them, with keyword targeting precise enough to stop irrelevant clicks from day one.
Keyword ResearchAd Copy TestingQuality ScoreBid Strategy
02Google Shopping
Product feeds structured for visibility and profit. Campaign architecture that gives you control at the product level and scales with your catalogue.
Feed RestructuringProduct SegmentationROAS Targeting
03Performance Max
Google's most powerful campaign type, when configured properly. Most accounts have it running with default settings and bad data. We fix the inputs so the outputs drive actual revenue.
Asset GroupsAudience SignalsConversion Goals
04Display & Remarketing
Precision targeting across millions of websites. Bring back visitors who showed interest but didn't convert, with proper audience segmentation, not blanket coverage.
Audience TargetingRemarketing ListsPlacement Control
05Microsoft Ads
Lower CPCs and a high-intent audience your competitors are ignoring entirely. Reaches professional demographics through Bing, Yahoo, and DuckDuckGo.
LinkedIn TargetingLower CPCsAudience Network
Alchemy was never about turning lead into gold. It was about transformation: taking something ordinary and revealing its hidden value.
The philosophy behind everything we build

Three steps.
No complexity.

From free audit to measurable results. One senior strategist, on your account, the entire time.

01
48 Hours

The Audit

A deep-dive into your Google Ads account, delivered as a clear waste report with a Loom video walkthrough. No cost, no obligation. Just data you can act on whether you hire us or not.

02
Weeks 1โ€“2

The Fix

Your campaigns get restructured, tracking gets fixed, waste gets eliminated. Your senior strategist (the same person who manages your account every week) does the work. No handoff.

03
Ongoing

The Growth

Every week: analysis, testing, reporting. Your Google Ads become a predictable source of customers, not a mystery you're paying for monthly.

Built for UK businesses that need customers, not dashboards.

Three types of clients find us. All share the same frustration: they're spending money on Google Ads and can't tell if it's working.

Business Owners

You need proof, not promises.

You've tried agencies before and been burned. You need someone who explains things plainly and delivers results you can see.

"I just want to know: are my Google Ads making me money?"
Growth Teams

Performance has plateaued.

ROAS is declining. Shopping campaigns need restructuring. You need deep expertise, not a generalist managing it part-time.

"We're spending more but not getting more sales."
Founders Who Delegate

You've outgrown doing it yourself.

You know enough about marketing to be dangerous. You need someone competent to own Google Ads completely.

"I need someone who'll own this channel, not someone I have to supervise."

Numbers,
not promises.

Every account we've audited has had waste hiding in plain sight: irrelevant search terms burning budget, campaigns competing against each other, broken tracking.

The audit is free because the findings speak for themselves.

Our guarantee: 30 days' notice, either side. You own your account, your data, your campaigns. If we're not delivering, you leave. No penalties, no data withheld.

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Audits reveal waste
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Senior strategist
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Google Ads Certified
Specialist Google Ads Agency
Inbound Alchemy
Est. 2026

Taking something ordinary and revealing its hidden value. That's what we do with Google Ads.

The budget is already there. The customers are already searching. We transform what's being wasted into what your business needs: leads, customers, revenue.

Founded by Ahmed Ali, a Google Ads specialist who kept seeing the same waste patterns across every account. He decided to build an agency that fixes them.

Read our full story

Find out what
you're wasting.

48 hours. No cost. No obligation. No sales pitch. Just data.

Get your free Google Ads audit
โœ“ Free, no strings โœ“ Loom video walkthrough โœ“ No lock-in contracts
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