How We Work

What happens after
you say yes.

No mysteries. No black boxes. One senior strategist, on your account, the entire time.

The Process

From audit to results

01
48 Hours

Free Waste Audit

A deep-dive into your Google Ads account, delivered as a clear waste report with a Loom video walkthrough showing exactly where your money is going. No cost, no obligation.

02
30-min call

Strategy Call

The audit consistently surfaces opportunities. When it does, we walk through our recommended approach. No pressure, no sales tactics. Just a clear plan with expected outcomes.

03
Weeks 1–2

Onboarding & Setup

Your senior strategist (the same person who manages your account every week) restructures campaigns, fixes tracking, writes fresh ad copy, and builds proper negative keyword lists. No handoff to a junior.

04
Weeks 2–4

Launch & Monitor

New campaigns go live. Daily monitoring during the first two weeks, with rapid adjustments to bids, keywords, and targeting based on real data, not guesswork.

05
Ongoing

Ongoing Management

Every week: analysis, testing, reporting. You know exactly what changed, why it changed, and what we're doing next.

Reporting

Reporting you can actually understand.

Your report should take two minutes to read and answer one question clearly: is this working?

📊

Plain English summary

What happened, what it means, what we're doing about it.

🎥

Loom video walkthrough

On Scale and Partner plans. See exactly what we see, in plain language.

📋

Changes log

Every change we made that week: keywords, bids, ads. Full transparency.

🎯

Next week's plan

What we're testing next and why. You'll never wonder what your agency is doing.

Weekly Report, 7 Apr 2026
Your Google Ads this week
Total Spend£1,247.30
Conversions34 (+12%)
Cost per Conversion£36.69 (↓£4.20)
Wasted Spend Blocked£312.50
Click-Through Rate4.8%
Quality Score (avg)7.2 (+0.4)

Ready to see what this
looks like for your business?

The free audit is the first step. It shows you exactly what's happening in your account.

Get your free audit →
Get Your Free Audit