These are the patterns we see across every industry, and the outcomes that follow when we restructure properly.
We're upfront: the patterns below are representative of problems we find in every audit and the results proper restructuring delivers. As we build our client base, this page will fill with named case studies and specific numbers.
A single catch-all Shopping campaign, a product feed missing key attributes, no segmentation by margin. Restructuring the feed and segmenting by product value typically transforms Shopping from break-even to the most profitable acquisition source.
Thousands spent monthly with no clear picture of what's converting. Broad match keywords, no negatives, tracking that counts page views as leads. Fixing these typically cuts cost per lead by 30–50% within two months.
Google Ads running for months with no call tracking, no conversion goals, no negative keywords. Setting up proper attribution and rebuilding by service type and location turns confusion into a predictable lead pipeline.
Spending more each month but demo bookings haven't increased. Restructuring around buyer intent: separate campaigns for problem-aware vs solution-aware, dedicated landing pages. This typically doubles pipeline from the same budget.
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